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Experiment to innovate + Building the right product

January 14 at 17:00 - 20:00 UTC+1

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GOTO welcomes you to 2019 with this first GOTO Night of the new year.

17:00 – Doors open
17.15 – Welcome by GOTO
17:30 – Talk 1: Experiment to innovate
18:15 – Food and Drinks
18:45 – Talk 2: Building the right product with early validation and user involvement: The simple, fast and practical method
19:30 – Networking
20:00 – Thanks for today

TALK 1: Experiment to innovate with Anders Toxboe, Founder of http://ui-patterns.com/

Are you stuck in product tunnel vision, still focusing on implementing ideas months old, only to find out they failed? Are you tired of spending time on building stuff nobody wants (other than your boss)?

Then let’s go on a ride! Anders will tell you how to escape tunnel vision and start focusing on building the right thing. The silver bullet is systematic and constant product testing.

Anders will take the boring part out of testing and show you how easy it can be, so you product can start shining to more (and the right) people. He will reveal his playbook of cleverly thought out product experiments used by product builders at companies like Spotify, Booking.com, Facebook, Amazon, and Google and recommended by top universities like Harvard, MIT, and Stanford.

Since 2007, Anders has also been running a popular site on UI Patterns. It has led him to explore, learn, and understand the mechanisms behind the user experiences we all take for granted. The site has grown into a platform of how to conduct successful UX, design, and process and also offers three popular brainstorm tools: The Validation Patterns-, Persuasive Pattern-, and the UI Patterns card deck.

TALK 2: Building the right product with early validation and user involvement: The simple, fast and practical method with Claus Venlov (CEO) and Sebbe Selvig (CTO) of Preely (https://preely.com/)

Would you like to learn how early stage validation and user involvement will allow you to build better digital products while increasing innovation and saving precious resources at the same time?

Join us for this hands-on meetup, where we will present highly applicable knowledge, on how to rapid prototype and test multiple product ideas on real users in the very early stages of the product development cycle.

The fundamental idea behind the Preely method is to lower the barrier of getting user-feedback by limiting the resources and time that goes into the process. Our technology is changing the way products are designed and developed by ensuring continuous user-involvement in all parts of the process.

Claus Venlov (CEO)​ has worked with digital concept development for 20 years and been involved in multiple large-scale projects from idea to finished project. Claus is the driving force behind the Preely method of digital product development.

Sebbe Selvig (CTO)​ is a digital entrepreneur with a firm belief that digital products need a technical solution of high quality and a strong focus on user needs. Sebbe has a background in games and now leads the technical part of developing the Preely tool.

Together they share the slogan: “Stop making shitty products.”


January 14
17:00 - 20:00
Event Category:


Borgergade 24 (1. sal) Copenhagen, dk